Environmental Scan on the Future of Audiology: An Ear to the Ground
Description
This document has been retired. The American Academy of Audiology revisited its strategic plan in 2011; the Forbes Group was engaged to help with the planning process. The Forbes Group is a strategic counseling firm that specializes in helping professional and trade association leaders think, plan, and act strategically.
Key Points
This environmental scan was conducted using largely secondary resources (the internet, public databases [e.g., government, libraries, etc.], proprietary databases [e.g., those developed and owned by Forbes Group principals], university resource centers), information gleaned from the Forbes Group’s work in the health-care sector over the years, and materials and research provided by the Academy. In addition, some primary research was conducted, such as interviews with several individuals identified by the Academy as thought leaders. These interviews gave direction for the research.
Key findings of the scan research are organized under the five categories for trend and issue information—STEEP (sociodemographics, technology, economics, the environment, and politics/policy).
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