Use these practical tips and resources to promote audiology to the press!
Practical Tips for Reaching the Media
- Be media-ready to interview and speak on behalf of your business and audiology.
- Use the Academy’s Public Relations Tool Kit that discusses strategies for being successful with various media outlets.
- Connect with the press on seasonal issues and life experiences.
- Customize the Academy’s press release templates (below) on hearing protection and back-to-school check-ups.
- Pitch your story to local TV and radio stations.
- Call your local health reporter and see if they would be interested in visiting your local practice and doing a story on hearing health.
- Use statistics and patient stories to get media attention.
- Emphasize the growing number of those living with hearing loss, from baby boomers to millennials; let them know your area of expertise and solutions for care.
- Go viral on social media.
- Post, tweet, blog/vlog, and publish your stories of success.
Fact Sheets – The Academy has prepared these consumer-friendly fact sheets as tools for you to use. Simply download, print, and go.
Press Releases – Check out the press releases sent out by the Academy.
Media Spokesperson Bureau – Volunteer to showcase your subject-matter expertise with the media.
Public Relations Tool Kit – The kit suggests some tips and activities to increase potential coverage and to offer guidelines and strategies for working with the media to promote these activities.
Public Relations Hotline – Let us know if you need help on how to write a press release, who to send it to, how to contact the media when to send photos, what to post on social media, and your website. We are here for you!
Press Release Templates
- October is Audiology Awareness Month (October 2023) (.docx)
- Academic Decline Could be a Sign of Hearing Loss (August 2023) (.docx)
- The American Academy of Audiology Recommends Protecting Your Hearing for Independence Day Fireworks Celebrations (May 2023) (.docx)
- October Is National Audiology Awareness Month (October 2022) (.docx)
- The American Academy of Audiology Provides Tips to Consumers on Purchasing Over-the-Counter Hearing Aids (October 2022) (.docx)
- Academic Decline Could be a Sign of Hearing Loss (August 2022) (.docx)
- The American Academy of Audiology Recommends Protecting Your Hearing for Fourth of July Fireworks (June 2022) (.docx)
- May is National Better Hearing Month (May 2022) (.docx)
- Celebrate March 3, World Hearing Day (March 2022) (.docx)
- Noisy Toys—Remind the Public to Be Cautious When Selecting Toys This Holiday Season (November 2021) (.docx)
- October Is National Audiology Awareness Month (October 2021) (.docx)
- Balance Awareness Week (September 2021) (.docx)
- The American Academy of Audiology Recommends Protecting Your Hearing for Fourth of July Fireworks (June 2021) (.docx)
- May is National Better Hearing Month (.docx)
- October is National Audiology Awareness Month—The American Academy of Audiology Reminds the Public to Protect Their Hearing and Get it Checked (.docx)
- Hearing Loss Press Release (.docx)
- Noise-Induced Hearing Loss Press Release (.docx)
- Studies Link Vestibular/Balance Disorders and Dizziness to Hearing Ability and Falls in Older Americans (.docx)
- Whether Distance Learning or Learning in the Classroom, Academic Decline Could be a Sign of Hearing Loss (.docx)
- The Academy Recommends Protecting Your Hearing from Loud Outdoor Noise Exposure (June 2020) (.docx)
Public Service Announcements
- Audiology Awareness Month (MP3) – Radio Announcement
- Protect Your Hearing Month (MP3) – Radio Announcement
- Audiology Awareness Month (MP3) – Phone Recording for Office Phones
