By Jessica Lovell
This article is a part of the November/December 2024, Volume 36, Number 6, Audiology Today issue.
Synchrony, on behalf of CareCredit, conducted the Hearing Health & Loss Prevention Research Study to help uncover insights into:
- Generational attitudes toward hearing health
- Perceptions and misconceptions of hearing loss and preventive care
- Motivators to prompting professional hearing assessment and care
Key study findings (Synchrony):
- 71 percent of consumers did not know the link between hearing loss and dementia.
- Upon learning of the connection, 49 percent said that this affected their decision to get their hearing checked.
- 58 percent of consumers with or at risk of hearing loss, but who do not use a device, like the idea of being able to finance the cost of one.
- 86 percent of people who have hearing devices wish they have gotten them sooner.
For many consumers, cost remains a barrier to care. Accepting the CareCredit credit card can help you ease cost concerns and motivate more patients to move forward with your hearing care technology recommendations.
Click here to download the study for insights on how to connect with the next generation of patients.
References
Synchrony Hearing Health & Loss Prevention Study. May 2024. www.carecredit.com/lovetohearit.
